mycarcheck Brand Book 02
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A buyer checking a car on a phone through rain-streaked glass

Brand system 02
United Kingdom / 2026

The certainty brand
for uncertain cars

Knowthe car.Then wantthe car.

Intelligence for the moment desire meets doubt.

01 Brand idea

Our organising thought

Evidence
before
emotion.

Buying a car starts with a feeling. The facts decide whether that feeling deserves to survive.

mycarcheck turns hidden vehicle history into a clear next move. It does not weaponise doubt. It gives buyers the useful certainty to continue, question, negotiate or walk away.

REVEAL
the history an advert cannot show.
TRANSLATE
complex records into useful decisions.
REASSURE
without pretending every car is perfect.

NOT FEAR. NOT HYPE. USEFUL CERTAINTY.

02 Buyer journey

One brand / three emotional moments

Desire.
Doubt.
Decision.

  1. 01

    FIRST GLANCE

    “I want it.”

    Lead with the car and the possibility. Let desire into the room.

  2. 02

    FIRST DOUBT

    “But what if?”

    Name the unknown without drama: finance, write-off, theft, mileage.

  3. 03

    FIRST TRUTH

    “Now I know.”

    Turn the report into a next move: continue, question, negotiate, walk.

THE BUYER MAKES THE DECISION. MYCARCHECK BRINGS THE EVIDENCE.

04 Colour

Road code / not showroom gloss

Yellow
owns the
moment.

DOMINATE. Yellow is a field, not a highlight. Navy carries evidence. Red interrupts. Blue confirms interaction. White gives the eye somewhere to land.

05 Typography

Designedto decide.

CAMPAIGN / BARLOW CONDENSED BLACK

CHECK
BEFORE
YOU WANT.Extreme scale. Tight tracking. Controlled crop.

EDITORIAL / NEWSREADER

The advert is only one side of the story.Considered truth, warmth and contemporary soul.

PRODUCT / INTER TIGHT

Outstanding financeRecorded / review before purchaseClear, tight, precise and highly legible.

EVIDENCE / JETBRAINS MONO

REG // RX21 MCC
CHECK // 008142
STATUS // REVIEWLabels, plates, dates, states and proof.
A close inspection of a used car body seam
06 Evidence layer

Make the invisible impossible to miss

Proof is
the graphic.

RX21 MCCBODY / REAR / L
PAINT DEPTH
REVIEW
MILEAGE
VERIFIED
201920212024NOW
01 / TARGET
Mark the exact detail.
02 / PLATE
Turn identity into an anchor.
03 / TIMELINE
Make history spatial.
04 / SIGNAL
Rank: know, review, stop.
07 Image direction

Real cars.Real places.Real stakes.

A buyer considering evidence inside a used car
01 / DECISION
Hands holding a phone and keys on a rainy car forecourt
02 / ACTION
A close inspection of a car body seam
03 / DETAIL

LOOK FOR forecourts, rain, keys, phones, plates, reflections, service bays, imperfect paint and concentrated faces.

AVOID alpine roads, luxury fantasy, showroom smiles, generic stock poses and impossible AI cars.

08 Voice

Useful certainty / never theatre

Say it.
Prove it.
Move.

DIRECTnot dramatic
KNOWLEDGEABLEnot technical
REASSURINGnot casual
HUMANnot matey

USE THIS

Outstanding finance recorded.

Ask the seller to clear it before you buy. We’ll show you what to request.

NOT THIS

Warning! Your dream car could be hiding a nightmare.

Fear gets attention. It does not build authority.

CALM ENOUGH TO TRUST. SHARP ENOUGH TO ACT ON.

09 Campaign system

One structure / endless pressure

Hook.
Proof.
Action.

HOOK / 01

WANT IT.
CHECK IT.

Know the car. Then want the car.

PROOF / 02

RX21 MCC

ONE CHECK.
MORE LEVERAGE.

  • Finance / review
  • Mileage / verified
  • Write-off / clear
ACTION / 03

NOW
YOU KNOW.

01 Stop the scroll02 Show useful evidence03 Give one next move
10 Digital behaviour

Evidence first / friction low

The product
inherits the
campaign force.

mycarcheckVEHICLE HISTORY / UK

START WITH THE REG

KNOW WHAT
YOU’RE BUYING.

Instant vehicle history / clear next moves / no drama

CHECK // 008142REVIEW

RX21 MCC

One item needs your attention.

Finance
Recorded
Mileage
Verified
Write-off
Clear

Campaign earns attention. Product turns attention into a confident next move.

11 System rules

Protect the intelligence / push the expression

Own the
category.

Do

  • put evidence before emotion
  • let yellow dominate decisive moments
  • crop type and images with intent
  • make proof a primary visual device
  • give one clear next move

Don’t

  • weaponise fear
  • retreat into polite editorial grids
  • decorate with meaningless data
  • use signal colours as confetti
  • sound like a dealer or a mate